Kritika Khurana: The Rise of ‘That Boho Girl’ from Delhi Dreamer to Global Fashion Influencer
Kritika Khurana, popularly known by her digital identity That Boho Girl, has become a household name in the world of fashion and content creation. From humble beginnings in Delhi to becoming a fashion entrepreneur, podcaster, and lifestyle influencer, Kritika has built a legacy with creativity, resilience, and sheer passion.
A Fashionable Beginning Rooted in Creativity
Born on June 19, 1993, in Delhi, India, Kritika was raised in a supportive household that valued education and culture. Her father, Raju Khurana, is a businessman, while her mother, Anju Khurana, has been a constant pillar of support. A student of St. Lawrence Convent School, Kritika excelled in classical dance and academics.
Though she initially leaned toward architecture, Kritika’s creative flair led her to pursue a degree in fashion design from JD Institute, London. What started as a passion soon turned into a profession when she began sharing Outfit of the Day (OOTD) posts on Instagram in 2013.
The Evolution of ‘That Boho Girl’
In 2013, Kritika launched her blog That Boho Girl, which quickly caught the attention of style-savvy readers. By 2014, she had also started her YouTube channel, creating fashion styling videos, DIY content, and travel vlogs.
Kritika’s boho-chic aesthetic and relatable storytelling helped her connect with millions across the globe. She seamlessly blended affordable fashion with high-street trends, redefining digital style for Indian women.
From showcasing sarees with sneakers to creating aesthetic travel content, Kritika’s personal brand evolved rapidly. Her loyal audience appreciates her authenticity—whether she’s talking about mental health, body confidence, or fashion hacks.
Podcasting, Personal Branding & Beyond
In 2022, Kritika teamed up with her sister Deeksha Khurana to launch the podcast “What’s Up Sister”, offering listeners a mix of real talk, fashion, and personal growth. The podcast streams on YouTube and Instagram, adding another dimension to her already dynamic digital career.
A firm believer in collaboration over competition, Kritika openly shares the highs and lows of being a creator. She’s candid about how she approaches brand deals—evaluating gaps and helping brands improve their digital presence.
Social Media Presence
Kritika Khurana, popularly known as That Boho Girl, commands a massive digital following across multiple platforms. Her unique style, relatable content, and engaging personality have earned her widespread attention and loyalty from fans.
As of 2025, she has over 1.08 million followers on Instagram, where she shares daily outfit inspiration, lifestyle reels, and brand collaborations. Her YouTube channel has attracted more than 807,000 subscribers, with videos ranging from styling vlogs to personal stories.
Her Facebook page is followed by 224,000 fans, and though less active, her Twitter (X) account has a loyal base of 6,300 followers.
In the podcast space, Kritika co-hosts What’s Up Sister with her sibling Deeksha, which is thriving with 105,000 subscribers on YouTube and 88,000 followers on Instagram.
She also maintains a professional presence on LinkedIn, followed by around 5,000 users, where she shares business insights and career milestones.
Personal Life and Lessons Learned
In April 2022, Kritika married Aditya Chhabra, but the couple separated six months later. She shared her journey publicly, stating that after being admired for eight years, she owed her fans the truth. Her bravery was met with widespread support.
Kritika previously dated content creator Karan Sehgal, but post-divorce, she has largely kept her romantic life private, choosing instead to focus on self-growth and career evolution.
Fashion, Fitness, and Favorite Things
Kritika’s style is best described in her own words: “Moody, eclectic, boho.” She draws inspiration from designers like Arpita Mehta, embraces cargo pants and sarees alike, and loves sharing her latest finds on YouTube.
She’s passionate about fitness, is a regular at Paris Fashion Week, and lists books like The Secret and Ugly Love as her favourites. She’s also a fan of Taylor Swift, Jonas Blue, and the brand H&M.
Entrepreneurial Milestones
Kritika founded The Hype, her online fashion store, in 2014. She frequently collaborates with brands like NIVEA for personal care promotions. Her YouTube content spans over 900 videos, with her most-watched uploads being “I Got My Dream Car” and “Chatty GRWM for a Diwali Party.”
According to insights reported by IndyaStory Magazine, her net worth in 2024 is estimated at $2 million (₹16 crore INR). She reportedly earns ₹3.5 lakh per paid promotion.
Awards & Recognitions
- Times 40 Under 40 Honoree
- Lifestyle Influencer of the Year 2023 by Cosmopolitan India
- YouTube Gold Play Button for 1M+ subscribers
- Fablook Magazine Cover Feature
Kritika often reflects on her journey. She says her biggest regret was “not trusting herself enough,” and now encourages fellow creators to believe in their hustle.
